Recruitment in sport focuses on attracting new members, coaches, and volunteers, while retention emphasises engaging, developing, and keeping current participants through positive experiences and culture. While recruitment fuels growth, retention is crucial for sustainability. 

Please contact emily.cox@calisthenics.asn.au if you would like further guidance around club marketing.

Club Marketing Resources For Recruitment

Please note: to access and edit templates, you will need a Canva account.

• Templates - social media posts
• Templates - A5 flyers / posters
• Templates - banners
• Graphics - social media posts
• Graphics - banners
• Videos - recruitment campaign

A reminder that club's must seek consent from performers before capturing and using their image in marketing content. Please see page 15 of the Club Administration Manual for further information. 

Club Retention Strategies

Offer Diverse and Appealing Programs:
Provide a variety of programs, at various skill levels to cater to a wide range of interests and abilities within the community.

Build a Positive and Supportive Culture:
Recognise and celebrate the achievements and contributions of members, both on and off the field, to reinforce a sense of belonging and pride in the club.

Invest in Coaching and Development:
Implement a structured development pathway that focuses on skill progression, goal setting, and feedback to help members reach their full potential. This could look like investments in upskilling coaches to be able to deliver improved programs. 

Engage with the Community:
Actively engage with the local community through outreach programs, partnerships with schools or organisations, and participation in community events.

Communicate Effectively:
Maintain clear and consistent communication with players, parents, and stakeholders through various channels, including email, social media, and website updates.